As a photographer he connects with his subjects in turn creating beautiful, vivid imagery while expressing emotions and vulnerability in his art. Whether it be commercial, fashion, editorial, lifestyle or a plain ole snap shot you know that his ideas are original.
After discovering photography in the early nineties while studying fine arts, painting, and sculpture along with art history at Centro De Arte e Communicacao it became obvious that photography would end up being a life long passion.

His appreciation for the arts in all aspects is what continues to inspire and drive him while capturing the moments through his lens. Since then his work has been published in Numero, Jadore Magazine, Six Degrees ,Umbigo Magazine and Nstyle to name a few.
He has worked with Clients such as Nike, Avon ,Pfizer and manny others.

Joao Carlos is currently living and working in New York while still traveling back and forth to Portugal and Spain.